usda certified biobased permanent hair color
choose from 35 different shades of the first-ever USDA Certified Biobased Permanent Hair Color
Root Retouch
Seamlessly blend your roots and get rid of your unwanted grays with our PPD free Root Retouch Créme! Now with 6 shades to choose from!
shop our best selling color care collection
Our plant-enriched color care collection helps your hair shine!