Say hello to cleaner beauty with the first permanent hair color certified by the USDA BioPreferred® Program. The same color you love, but now with the world’s first petroleum-free propylene glycol alternative!
Easily apply from the comfort of your home
Achieve unbeatable color, softness, and shine!
Formulated with high-quality ingredients for the very best results
92% naturally-derived using the ISO 16128 global standard