Say hello to cleaner beauty with the first permanent hair color certified by the USDA BioPreferred® Program. An ALL NEW COLOR and with the world’s first petroleum-free propylene glycol alternative!
- A gorgeous NEW shade!
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Easily apply from the comfort of your home
- Achieve unbeatable color, softness, and shine!
- Formulated with high-quality ingredients for the very best results
- 92% naturally-derived using the ISO 16128 global standard
- No ammonia, no artificial fragrance, no parabens
- Up to 100% gray coverage
- Forever Cruelty-free and always vegan
